Three tips to help businesses use keywords effectively

It has become a habit for all Internet users around the world. Whenever we need to find information, we jump on the Internet. And Google is the preferred search engine to do so, with 71.11% of the online population using it on their desktop. Google makes the life of Internet users easier, and is so popular…

The four best metrics for social media

In the previous posts, we demonstrated that, in order to use social media successfully, brands should make sure that they share good social media content and encourage all types of users to engage with this content. However, contrary to the common belief, using social media is not free. Brands must hire people to run the…

Segmenting social media users to better engage with them

Last week’s post focused on how to create good social media content. If good content motivates social media users to engage with brands, it is crucial to recognise that they will do so in different ways. Consequently, businesses must develop different strategies in order to enable all their customers to engage with them online. Holis, Sriramachandramurthy and Sashittal studied customer engagement…

A guide to good social media content

Hello everyone, and welcome to “La Pause Digitale”! On this blog, we will be thinking and discussing about digital marketing all semester. Today we will make a start by looking at social media, and more specifically at how we can make sure that we share good content online. Indeed, signing up to social media platforms…